Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5bn in a change of ownership structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Breakdown

Remaining partners in the team are Mercedes and industrial group Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The management structure of Mercedes F1 will remain unaltered, and each shareholder are fully committed to the ongoing success of the brand in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in value of the Mercedes team since Ineos bought its stake for £208m in 2022.

This surge reflects the growth in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie ever released.

Current Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three Grands Prix left this season.

Their lead driver George Russell has won 2 of the 21 races this year and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

Matthew Preston
Matthew Preston

Lena Visser is an urban planner and writer passionate about the overlooked edges of cities, with a background in spatial design.